Engaged,but with what? Objects of engagement in technology-aided B2B customer interactions

ABSTRACT

Using new technologies in customer interactions is a popular way of trying to increase customer engagement. It is, however, unknown how such efforts by marketers’ affect engagement, and particularly to what that engagement relates to. By analysing interview and observation data, the engagement manifestations of customers of a B2B company using virtual-reality technology were studied. The results show that customer engagement can be targeted at not only brands or firms but also the service the firm offers or the technology that enables the service. It is argued that the different objects of engagement can coexist and support each other but engagement with the firm is less susceptible to fluctuations. Marketers should be aware of what triggers customer engagement and what it is targeted at.     

I am who I am: Sharing photos on social media by older consumers and its influence on subjective well-being

We are faced with an aging population whose longer lives need to be lived well. Extant marketing scholarship has largely neglected older consumers' behavior in relation to the social media realm and its influence on well-being. This two-stage qualitative study investigates subjective well-being, exploring whether and how sharing photos on social media increases the dimensions of self-acceptance, positive relations with others, autonomy, environmental mastery, purpose in life, and personal growth. The findings indicate that photo-sharing is a powerful behavior in augmenting older consumers' well-being as it enables individual self-reflection, self-representation and transforms the individual experience into a collective one. Contributions include, that photo-sharing acts as a bridge in creating, reinforcing but also breaking bonds among older consumers, also a tension exists between the desire for autonomy and the need for relationships with others, and finally that the digital self is a component of subjective well-being in older consumers.     

山岭隧道洞口浅层滑坡处治关键技术研究

受地形地质条件、工程经济以及勘察深度等因素的制约,山岭重丘区隧道不可避免地会受到各种不良地质灾害的影响.为解决隧道穿越洞口浅埋段滑坡体的施工安全问题,以乐业至百色高速公路永乐隧道工程为研究背景,针对其地形地质条件及滑坡体情况,结合洞内变形与滑坡体变形相互作用机理,对隧道穿越洞口浅埋段滑坡体施工关键技术进行研究,并针对性地提出"洞外加固处治+洞内严格控制沉降"的综合处治方案.实践结果表明,本隧道工程穿越洞口浅层滑坡体的施工过程安全顺利,采取的施工控制措施方案实施效果良好.     

浅析区块链技术对小微企业信用认证及融资的作用

随着经济社会的全面发展,经济全球化已经成为全新的发展趋势,紧随其后的是后金融危机时代的到来。区块链是一种特定的数据技术,它在安全和便捷方面一直被业内人士所看好。论文围绕区块链技术对小微企业信用认证及融资的作用展开讨论分析,通过讨论分析有助于实现小微企业成功融资,为我国小微企业提供强有力的保障与支撑。     

New development: ‘Healing at a distance’—telemedicine and COVID-19

ABSTRACT

In extreme circumstances such as pandemics, the presence of patients in hospital emergency departments becomes untenable. Healthcare professionals and organizations worldwide are leaning on technology as a crucial ally to deal with the COVID-19 outbreak. This article focuses on the positive impact of telemedicine for helping service provision, from enabling virtual triage to mitigating the negative psychological effects of social isolation. The authors discuss the challenges and opportunities to telemedicine practices.     

数字地面模型新进展：TIN2.0、3D表面 塑型线和自由形态建模工具

竖向设计是人类在景观中进行的基本活动。人类对 室外空间的任何干预都涉及对地表形态的设计。在过去的几十 年中，数字设计的发展不仅改变了表现的方法，而且改变了设 计的过程。就地形建模而言，该技术实现了三维可视化和任务 自动化，例如土方计算和自动产生横截面。但在重点考察最新 的建筑信息模型(BIM)如何应用和实施这项技术时，不难发现 地形建模过程并没有充分利用技术带来的潜在优势。实际上， 三维建模工具、基于组件的建模和分析、设计验证，以及协同 设计是可以集成到数字地面模型中的。识别了现有数字建模解 决方案中的主要缺陷并为其进一步发展提供机会，提出了一 项整合性的数字地面模型建模过程，该过程引入了TIN2.0曲 面，对现有的TIN曲面进行了升级，允许在同一曲面中同时存 在规则三角网和不规则三角网，并开发了一套基于三维线和自 由形态设计工具的建模工具，推动风景园林信息模型框架的发 展以满足风景园林师及其他专业人士，如建筑师和土木工程师 进行地形建模的需求。通过案例研究对提出的建模过程进行了 测试和验证。结果表明，生成的数字曲面具有较高精度，可以 具象地表现地形，允许设计过程在三维线或自由形态设计工具 的基础上进行。所有地形建模均在三维数字模型上进行     

数字贸易政策国际比较、发展趋势及启示

随着信息通讯技术的发展,数字贸易作为一种新兴的国际贸易形式得以快速发展,在拓展国际贸易范围和边界的同时,也对全球贸易规则提出新的挑战。本文在分析全球数字贸易发展现状的基础上,重点梳理了美国、欧盟、日本等国家数字贸易政策发展脉络,以及数字贸易的未来发展趋势。然后,本文从中小企业的发展、平台企业的作用、数字贸易规则制定等方面提出对中国数字贸易发展的启示。本文认为,中国作为极具潜力的数字贸易大国,在数字经济发展的驱动下参与并推动建设国际数字贸易治理体系势在必行。     

Is digital technology the magic bullet for performing work at home? Lessons learned for post COVID-19 recovery in hospitality management

PurposeThe COVID-19 pandemic has suddenly brought about a number of disruptions to when and where work is undertaken for hospitality employees. The rapid spread of COVID-19 forced many hospitality managers to use digital technologies to perform work from home, termed digital work connectivity. Yet little is known about how hospitality employees cope with it. The purpose of this study is to investigate an important yet underspecified issue as to how digital work connectivity can be detrimental for employees’ work behavior.Design/methodology/approachWe test our hypotheses using multi-wave and multi-source data collected from 467 middle managerial-level hospitality employees in China.FindingsThe findings show that digital work connectivity can lead to self-control depletion, which in turn is associated with disengagement from work. Further, the findings show that relational energy is an important resource that can buffer the detrimental effects of digital work connectivity on hospitality employees.Practical implicationsThe association of digital work connectivity with employee withdrawal behavior highlights the urgent need for hospitality enterprises to have clear guidelines that regulate technology use at home for work purposes.Social implicationsOur research shows that the absence of clear guidelines in relation to the use of digital technology for work at home risks producing unintended consequences for both hospitality employees and their enterprises.Originality/valueOur research draws from recent advances in resource allocation theories of self-control and adopts a more nuanced approach to uncover a counterintuitive reality that while people use digital technology to remain connected with work, doing so can actually contribute to their withdrawal behavior.     

大数据与监视型资本主义

本文首先介绍了监视型资本主义的概念,描述信息时代的资本是如何通过收集个人数据,无视私隐,筛选用户,在不受法律监控的情况下进行帝国式扩展的。进而,本文提出数据的附身性和数码资本错位这两个特征,用以分析技术如何在数据收集和应用上激活数据的私人财产属性,以及资本如何利用价值错位和技术优势去诱使用户参与这一资本增值的进程。数据的附身性揭示了个体如何被卷入大数据时代的生产关系,数码资本错位揭示了资本具体实现监视型资本主义的技术。这两个概念将完善监视型资本主义这一理论体系,进一步展现这个时代隐蔽的不平等状况。     

海洋科技创新驱动区域经济增长影响效应分析

海洋经济被视为引领世界经济发展的新引擎.基于结构方程模型在经济学领域分析复杂关联因素中的优势,采用偏最小二乘结构方程模型研究海洋科技创新能力、蓝色经济发展和区域经济发展之间的关联效应,分析海洋科技与经济发展之间的内在作用机理.实证研究表明:海洋科技创新能力对蓝色经济发展具有显著的直接促进作用;引入蓝色经济作为中介变量形成传导路径,科技创新能力对驱动区域经济发展具有间接效应及明显的总体作用.